Client: Lenovo & MTV
Produced at: BDA Creative Singapore
Creative Director: Matthew Giffen
Creative Team & Designer: Sky Tan, Martin Altanie
This is a pitch we did for Lenovo and MTV Asia. The project is a competition to find 4 emerging artists from 4 disciplines: DJ, musician, graphic designer, and filmmaker. 4 winners from 4 countries will collaborate to create one music video, which will be funded and aired by MTV and Lenovo. We proposed 2 concepts, the concept that was executed in the end was the other concept.
These style frames were intended to be the call for entry opening sequence before we go down to info page about the competition.