Type: Multi-large Screen Launch Campaign Video
Client: HBO Max
Creative Agency: DDB Group Singapore, Friend
Production House: AMOK
Post Production: AMOK, Pop & Strange
Role: CG Director, Motion Designer
Year: 2024
Client: HBO Max
Creative Agency: DDB Group Singapore, Friend
Production House: AMOK
Post Production: AMOK, Pop & Strange
Role: CG Director, Motion Designer
Year: 2024
Creative Director: Nic Goh, Koh Ziwei
Supervising Director: Ted Pang
Executive Producer: Nicholas Guan, Zheng Jiaxin
Producer: Zheng Jiaxin, Keziah Ong, Zoey Ching
Post Producer: Ted Pang, Zoey Ching, Caleb Quek
Offline & Online Editor: Koh Ziwei, Ted Pang
CGI & VFX: Martin Altanie, Ooi Shin, Chong Meechain
Audio Production: Home Studio
Supervising Director: Ted Pang
Executive Producer: Nicholas Guan, Zheng Jiaxin
Producer: Zheng Jiaxin, Keziah Ong, Zoey Ching
Post Producer: Ted Pang, Zoey Ching, Caleb Quek
Offline & Online Editor: Koh Ziwei, Ted Pang
CGI & VFX: Martin Altanie, Ooi Shin, Chong Meechain
Audio Production: Home Studio
Streaming giant HBO Max has made a bold entrance into Southeast Asia, Taiwan, and Hong Kong with a dynamic regional takeover. Launched in 7 key markets, the campaign spotlights Max’s vast content library, through culturally resonant activations. To mark the launch, Max orchestrated a stunning “regional light-up moment” across iconic landmarks.
Working closely with our production partner, AMOK, I was in charge of all the CG parts of the 7 launch videos for the 7 different cities during "one regional moment" activation day, delivering a film that captured the excitement, uniting fans, influencers, and subscribers in a celebration of Max Asia’s arrival.
Various Screen Set Ups
Hong Kong Screen Set Up
Hong Kong Real Live View
Indonesia Screen Set Up
Indonesia Real Live View
Malaysia Screen Set Up
Malaysia Real Live View
Philippines Anamorphic Screen Set Up
Philippines Real Live View
Singapore Screen Set Up
